lifestyle
Companies operating in the lifestyle sector sell experiences instead of products and services, which sets specific demands for marketing. Many consumers value their leisure more than money, which changes the nature of marketing – when selling experiences, the key aspect of marketing is creating mental images. Selling mental images calls for a hedonistic approach in marketing, where visually stunning and high-quality images and videos, as well as imaginative and creative texts, take center stage prominently, actively, and continuously renewing. With the right partner, you can have all of this – and at the same time, you gain some leisure for yourself.
In the marketing of companies operating in the lifestyle sector, we have focused specifically on the following:
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Considering and planning for seasonal trends
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High-quality photos that reflect the desired atmosphere
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Active, even weekly, photography
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Content creation for social media
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Increasing traffic to appointment calendars or websites
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Blog posts to build trust and generate interest
boost your sales and reach your target group
This advertisement video has been played almost 600,000 times on TikTok. With TikTok advertising, you can tap into a gold mine directly.
Invest in effective advertising
The following results are from an advertisement announcing the opening of a new beauty salon.
produce experiences, sell mental images
We produce video content that sells mental images. In today's digital marketing, videos are at their best an experience in themselves